Marketing On Twitter - Generating Leads

Marketing on Twitter (or on any other social media network, for that matter) can take up a lot of your time and effort.
But if that effort isn't helping your business extend its reach, gain new customers or drive revenues then continuing on that same path will prove pointless. One of the most useful metrics you can employ is the number of leads generated by your Twitter campaign.
Twitter is a great marketing tool marketers use to engage prospects and customers in conversation. But its value as a leads generator is somewhat unrecognized. There are a handful of tactics you can use to generate new leads using Twitter.
5 Quick tips for generating leads on Twitter

The first step is to create a dedicated Twitter landing page. Your Twitter profile provides a field right below your user name where you can enter the link back to your business or company website. This is an incredibly valuable component, and can help you ramp up your Twitter marketing if you use it correctly.

Most people simply paste the URL of their homepage here, but instead of doing this, create a new page on your site that's exclusively for catching visitors who click on your Twitter profile link.

In some cases (like when a client has multiple "unique" products) I like to create a sattelite site for each product and link a separate Twitter account to each.

Send your Twitter visitors to this special page instead. You can configure this page as any number of themes -- a sales letter, an introduction to your company or your products and services, content that visitors may find useful and relevant, and much more.

Just remember that this page should provide a good "call-to-action" in order to generate these leads.


Another way to generate leads using Twitter is to tweet links to your long tail landing pages. This provides a great opportunity for you to send people to content that is more targeted for a particular product or service.

And, since long tail pages are specifically designed for a certain audience, the conversions are usually a bit higher than if you send them directly to your home page.

If you have long tail products that you think could warrant their own domain, use the satellite site technique I mentioned in point 1.


Use Twitter Search to monitor popular keywords and search terms. Twitter Search is a free and powerful tool that lets you get the big picture of the trends and developments in the Twitter universe.

You can use it to search for mentions of your company's name. But you'll get more marketing mileage on Twitter if you search for keywords, industry phrases and questions to help identify prospects.

When you find solid prospects you can target for your business, you can then engage them in conversation and sustain a dialogue with them by answering their questions, pointing them to useful resources and sharing relevant content.

I personally use the Isis Toolbox's social media research tools for this tasks. It lets me search all 3 top social media sites at the same time.


Twitter has become a universe of micro communities that have evolved and self-organized around a huge number of topics. These little pockets carry on conversations among those people that follow the developments in these areas.

Twitter Chat lets these communities initiate and sustain these organized conversations. People use a specific hashtag to mark and aggregate the conversation.


Finally, connect your blog to Twitter. Businesses that "blog" tend to have more Twitter followers than businesses that don‘t. Blogging lets businesses share more interesting content on Twitter, sustaining engagement and fueling conversation.

Since the convention for a business blog requires calls-to-action that generate leads, connecting your blog to your corporate Twitter account lets you generate leads while marketing on Twitter.

A good idea is to automatically tweet your newest content via your RSS feed. Isis Toolbox will be releasing this tool within the next week or so. It will allow you to add your RSS feed so that your articles are automatically parsed and posted to Twitter (as well as LinkedIn and Facebook).

Edwin Huertas
Isis Toolbox
http://www.isistoolbox.com